A selection of case studies have been included on this site. These range from exhibition design through to retail design. Many projects have included the creation of a brand, then applied to all marketing collaterals. The industry of marketing evolves continually; many projects now include writing a strategy before any visual work is undertaken. A strategy will examine which area or areas of marketing communications are required to fulfil a brief. And then brand creation, advertising, public relations, exhibitions or other marketing tools are moulded into that strategy.

Brand creation for the Manchester Commonwealth Games was a five year project which has since led on to many other major projects for the City of Manchester and the North West of England. Although RACE horizons go much further than just our own home part of the world.

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